AI Business › Resources › 2026-10-23

New owners read a lead list top to bottom and message everyone the same way. That's how you sound like spam. The chips next to each name are the point: they tell you where each conversation is, and each position has exactly one correct next move.
| Chip | What it means | The one move |
|---|---|---|
| ๐ด quiet 4 days | They went silent after contact โ the deal is cooling right now | Send the drafted follow-up today, before it dies |
| ๐ก no follow-up | You reached out once and never returned | Second touch now โ most deals close on touch 2 or 3 |
| ๐ข new enquiry | Fresh, warm, waiting on you | Reply within the hour; warmth decays fast |
| ๐ข reachable | Contact verified, no conversation yet | Safe to open with your first message |
| ๐ก replied 2h ago | Live conversation, they're engaged | Move it forward: proposal, price, or booking โ don't stall |
Each morning, handle the reds first (money cooling), then the fresh greens (money arriving), then the ambers (money stalling). Ten leads worked by signal beats fifty messaged in order โ because the signal tells you who's ready now.
โ All guides ยท Decode the follow-up inbox next ยท Which leads are ready to buy